Friday, May 25, 2007

Another doomed attempt at Democratic Reform.

Ontario, TAG! Your it.

Right off the bat I can see two problems.

QUOTE: "This isn't about what party you support, it's not about left versus right, cities versus rural areas, or Leaf fans versus Senators fans --
Waitaminute... If this isn't about hockey, how do they expect to get Ontarians to take their heads out of their asses and pay attention?

Then there's this...

Murray said his group can't afford a flashy television ad campaign...
Doomed! Doomed I tell ya!

There is no project however noble, necessary or urgent that will ever come to fruition without the help of television advertising. I'm sorry, but it's true. We as a society knowingly or not, tend to discount any cause that doesn't make it to the telly. If there isn't some notable celebrity or glitzy commercial on at prime-time trumpeting your cause, then it just doesn't exist.

Don't believe me? Think back, think way back to the days before the internet, before Youtube. There were environmental advocates then, way back in 1970's but they were a fringe. Very few people paid attention, and I would argue that few would be paying attention to Gore and Suzuki today if they were only handing out brochures. Because brochures, as everyone knows comes from the original Latin phrase for "please throw away".

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